Our Story
Square Flower began as a small, mother-and-son vision in Canada — built on the belief that better bedding could be made with integrity. What started as countless late nights and coffee-fuelled conversations between Cole and Maureen grew into a commitment: to create premium bedding that’s soft on your skin and gentle on the planet.
Ethics Meets Comfort
Shocked by what we found in the textiles industry, we set out to do things differently — proving that sustainability, transparency, and comfort can live together beautifully. From the cotton fields to your home, every thread in our bedding is traceable, responsibly produced, and thoughtfully crafted.
Softer. Safer. Kinder. Better.
We use only GOTS-certified organic cotton — grown without pesticides, harvested with care, and woven in Fairtrade-certified facilities. It’s naturally breathable, stronger, and softer with every wash. From seed to sheet, our materials are as clean and honest as the sleep they inspire.
Good Design Starts with Good Intentions
Our philosophy is simple — products made with integrity last longer. We partner directly with Fairtrade-certified factories that prioritize fair wages, safe working conditions, and environmental responsibility. The result is bedding that feels as good as it looks — ethical, timeless, and built to last.
“We started Square Flower to prove that comfort and conscience can share the same bed. From our small Canadian workshop to homes across the world — thank you for helping us dream bigger.”
— Cole & Maureen Van Remortel, Owners Shop Our Collection