Square Flower Journal

Stories and insights from our world of comfort, craft, and conscious design.

Greenwashing – What it Means and How to Avoid it

Learn how to spot misleading eco-claims and make truly sustainable choices for your home.

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Thread Count – The Bedtime Story You Need to Read

Discover why higher isn’t always better when it comes to thread count — and what really makes sheets luxurious.

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Oxford or Housewife? Pillowcase Talk…

We break down the subtle difference between Oxford and Housewife pillowcases — and which is right for you.

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Fairtrade Facts – A Better Deal For Farmers

A look at how Fairtrade standards protect cotton farmers, promote ethical working conditions, and empower communities.

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Organic Cotton – Everything You Need to Know

From pesticide-free farms to your bedroom — here’s how organic cotton makes a difference for people and the planet.

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The Rare Standard: Organic Cotton and the Pursuit of Better Sleep

The 1% Fabric: discover why Square Flower uses 100% GOTS and Fairtrade certified organic cotton.

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Discover why Fairtrade bedding matters in Canada

See how Square Flower’s organic cotton supports ethical farming, Fairtrade wages, and luxury sleep you can feel good about.

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